Linked Advertising Concepts essay sample

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Television Advertisement

Advertisement of Company Promotions and Contests


Media Objectives

Media Strategies


Online Media




For a business model to be successful, it must contain eight paramount elements. These features include management team, organizational development, and market strategy, competitive advantage, competitive environment, and market opportunity, a model for revenue and value proposition. These elements must be fulfilled for an advertisement to beat others in a LinkedIn advertisement. For an e-commerce, value proposition to be successful, the discovery of pricing costs and search for the product must be held to a minimum. Product delivery should also be well managed to facilitate transactions, and the product should be customized or possess a unique characteristic (Hart, & Dolbear, 2013). Advertising revenue models focus on the avenues for profit earnings by the firm. Therefore, the LinkedIn advertising model should place Heineken at a position for optimum revenue accumulation and give it a competitive edge against the other beer production companies. It is vital to ensure that research is well conducted on competitor’s features to enable creative advertisement highlight the features found only on Heineken in the LinkedIn announcement.According to Laudon, & Traver, (2013) original briefing forms a major component of business success aimed at achieving objectives specified by a company. For example, a company may set goals to ensure a product launch is successful. In actual sense, advertising agents get tasks assigned to them by companies to enhance brand opportunities exploitation and offer solutions to brand problems. An advertising brief has a lot or resources such as money channeled towards its success. It should reach the whole target audience and revoke the right attitude towards the product. The creative briefing, in the process of advertising development, represents the stage at which the team responsible for providing a solution to the original problems is tasked. It is the stage that lies between the strategy development and initial creative work. The advantage of the creative team revolves around advertising power, the problem faced by the client and the customer market targeted (Wallace, 2014). The paper seeks to work out an original rationale for Heineken advertising using LinkedIn Advertising Concepts.

Television Advertisement

Commercials will promise that Heineken isn't just normal beer, but it is a part of your routine, by associating our products to living a desirable lifestyle. Advertisement of Company Promotions and Contests Sports contests uses facts, figures and repetition to emphasize the promotion and guarantee that a vast majority of the cups were winners from sports, using the snob appeal in a number of their advertisements. These promotions will be created specifically to boost Heineken sales in the warmer spring months (Hart, & Dolbear, 2013). Sponsorship For some time now, Heineken has been the official sponsor of UEFA Champion’s League. They have practiced a philosophy of giving back to the communities in which …

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