Samsung Company Analysis
Samsung is one of the leading consumer electronics brands in the world, strongly focused on continuous product improvement through innovation and R&D. Together with its subsidiaries, it also engages in information technology, mobile communications and device solutions related businesses. Samsung is headquartered in Suwon, South Korea, and at the moment is a flagship subsidiary of the Samsung Group bringing the largest part of its revenue.
The company operates internationally in more than 50 countries worldwide. The majority of its products are electronic components supplied to their clients, worldwide leaders on the technology market such as Sony, HTC, Nokia and Apple . The company has strong market positions in several product categories worldwide. It has leading market share in memory business for the 24th consecutive year, with 38% and 39,8% of the NAND flash and dynamic random-access memory (DRAM) markets by the beginning of 2014 respectively. Samsung also pursues further its leadership positions in global television market, leading in flat panel TV product lines with 26,8% of global market share. By the end of 2013, Samsung also achieved leading positions in sales revenues and market shares for the mobile phone segment, with historically recording sales of more than 100 million of units for Galaxy S and Note brands.
According to the recent estimates, Samsung almost doubled its revenues through the last decade, reaching $195.8 billion of revenues and $21.9 billion of profit, having 307 000 employees and 11.8% five-year annualized shareholder return by the beginning of 2015. Apart from its core business, Samsung also provides products for healthcare industry in areas of digital radiography, ultrasound and hospitality diagnostics.
Throughout 2015 and further, company seeks for further strengthening its positions in top business segments. In visual display business, the company expects to secure leadership with range of innovative products, including UHD, Curved and ultra-large-size TVs and SUHD TV for gaming industry. In Mobile Communication sector, company will also focus on securing leadership by boosting demand for Galaxy Tablets and establishing supportive technology through proprietary solutions like KNOX security platform.
Launching of the high-capacity storage modules in different shapes and for variety of mobile devices is company’s priority in the memory segment. Health and medical equipment is expected to be further populated across emerging markets through establishment of large distribution …